WHITE-LABEL EVENT & BTL SUPPORT FOR AGENCIES

Serve your clients.
Under your name.

Planck supports agency teams with planning, event and exhibition coordination, and show production. Scope, responsibilities and availability are agreed for each brief.

PLANNING / EVENT & EXHIBITION COORDINATION / SHOW PRODUCTION YOUR CLIENT RELATIONSHIP. AN AGREED ROLE FOR PLANCK.
01 / OUR SERVICESSCOPED SUPPORT FOR YOUR AGENCY

The support your agency needs,
from pitch to execution.

01 / CORE MODULE

Planning Service

A clear direction for your agency’s next pitch.

Turn the brief into a concept, storyline and pitch proposal. We support your team with research-informed planning, experience ideas and a design brief, so you can present a clear direction to your client.

Service components

  • Concept & storyline
  • Experience ideas
  • Design brief
  • Pitch proposal

Scope and availability are confirmed for each brief.

02 / CORE MODULE

Event & Exhibition Coordination

Coordinated delivery, under your agency’s lead.

Bring an event, exhibition or activation into delivery with support across experience development, design and production coordination, on-site operations and post-event reporting. Bring us in for an agreed part of the project, with responsibilities defined around your team.

Service components

  • Experience development
  • Production coordination
  • On-site operations
  • Post-event reporting

Scope and availability are confirmed for each brief.

03 / CORE MODULE

Show Production

A show-ready plan, from rehearsal to live delivery.

Develop the show with support for direction, scripts and cues, stage technical coordination and rehearsals. We work within your agency’s agreed scope to coordinate backstage and live delivery, keeping the show aligned with the approved idea.

Service components

  • Show direction
  • Scripts & cues
  • Rehearsals
  • Live coordination

Scope and availability are confirmed for each brief.

02 / BRAND EXPERIENCEACROSS INDUSTRIES

Brand experience,
across industries.

Selected brand experience from our portfolio.

FMCG / household

  • Heineken
  • Nabati
  • OMO

Technology / media

  • TikTok
  • Daikin
  • Riversong
  • TCL
  • Toshiba

Mobility / energy

  • Happyland Circuit
  • Mercedes
  • Shell
  • Suzuki

Healthcare / education

  • VAS
  • FV Hospital

Corporate / property / finance

  • Henkel
  • Novaland
  • Sun Life
  • VietCredit

Dining

  • Burger King
  • Domino’s Pizza
  • Popeyes

Aviation

  • Vietjet
  • Vietnam Airlines

Beauty / personal care

  • LRO’CRE
  • Laurier

Brand marks are portfolio references, not endorsements.

03 / WORKING PRINCIPLES A CLEAR PLACE IN YOUR TEAM

Your relationship.
Our agreed role.

01

Agency-led relationships

Your agency retains the client relationship and approval lead. Planck's involvement and visibility are agreed before work begins.

02

A defined workstream

Agree the outputs, inputs, responsibilities and working arrangement for the part Planck is assigned.

03

Visible handovers

Document the decisions made, the work being passed on and the items that still need an owner or answer.

04

Review within the scope

Set review criteria and checkpoints for the assigned outputs. Record changes and outstanding items as the work develops.

04 / HOW WE WORK FROM BRIEF TO HANDOVER

Define the need.
Agree the work.
Review the handover.

  1. Understand the brief

    Identify the intended experience, constraints and workstream that needs support.

  2. Set the scope

    Agree deliverables, required inputs, responsibilities, timing and approval owners.

  3. Develop and coordinate

    Work on the assigned outputs and review them at the agreed checkpoints.

  4. Check and hand over

    Check the outputs against the scope and document decisions, changes and open items.

05 / WORKING WITH PLANCKA SHARED UNDERSTANDING

A few practical questions.

White-label support starts with a clear role, agreed responsibilities and practical outputs.

What does white-label support mean here?

White-label means supporting your agency under agreed branding and responsibilities. Your team leads the client relationship. We agree how PLANCK is introduced, who communicates with whom and which materials carry your branding for each brief.

Who leads the client relationship?

Your agency retains the client relationship and approval lead. Planck's role and visibility are agreed with your team for each brief.

Can the scope cover pitch development through execution?

Yes. Bring us in for selected stages, from planning and pitch development to event or exhibition delivery and show production. We agree the scope, responsibilities, timing and available team for each brief.

Can we scope only a deck, a show or an on-ground role?

Yes. The brief can focus on a pitch deck, a show-production package or on-ground operations. We define the deliverables, required inputs and decision owners around the part your agency needs.

What should we prepare to start?

Prepare the agency brief, objectives, audience, intended timing, existing materials and the decisions still needed. We then confirm the workstream, responsibilities, inputs, outputs and availability before work begins.

06 / FOR YOUR NEXT BRIEF

What does your
next brief need?

Start with the workstream, intended timing and support your agency is considering. Scope and availability need to be confirmed for each brief.

Prepare your brief
Workstream · Timing · Existing inputs · Decisions needed

Johan

Phone / Zalo
0907 697 967

Scope and availability are confirmed for each brief.